Montgomery Alabama Drag Strip Opportunity

Opportunity Overview

Montgomery Motorsports Park (MMP) is being offered for sale. MMP is a quarter mile asphalt drag strip located in Montgomery, Alabama that currently operates under the International Hot Rod Association (IHRA).  The property is located 2600 N. Belt Drive Montgomery, AL 36110.

MMP is situated within a larger property that offers potential purchasers multiple options to create additional revenue.  The site is large enough to add:

  • Road Race Course
  • Hi-end Kart Course (see article below)
  • RV Park
  • Water Park

Located near downtown Montgomery, AL and between two of the only 3 casinos in Alabama, the site is positioned as a entertainment destination.  

The Owner is willing to sell MMP as a stand-alone asset, or in combination with various parcels that can be used to enhance or complement the project. 

Owner is offering racetrack plus parking area only (approximately 120 acres) for $6.0 million. Entire property is available for $8.5 million (400+ acres).

Kellogg Partners, LLC is representing Owner in sale of the property.  Kellogg Partners, LLC  is a licensed Georgia Real Estate Firm #H-48353 Broker License #244945 operating under Alabama Reciprocal License # 000100438-0 and Alabama Company License# C0001004370


Notice & Disclaimer

Owner currently leases the race track to a third party and does not have access to the current operator's financials.  Owner previously operated the track and has a good understanding of the financial structure.  Any pro-forma figures provided by owner or its broker are meant to be representative of the potential of the race track and not an actual representation of or claim of earnings of the current race track operations.  Owner will endeavor to gain access to  the current operator's financials as part of a bona-fide due diligence process upon agreement of to terms and execution of a binding contract.   Any prospective buyer will need to complete its own due diligence and financial projections to its own satisfaction as to the value of the race track.

Link to example pro forma (password protected - only qualified buyers will be able to access after speaking with Broker.)


James Pitts

Managing Broker

404.229.4801 cell

email: jpitts@kellogg-partners.com

Tel 1-877-651-2962

ParcelMap.pdf ParcelMap.pdf
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MMPAerialClear.pdf MMPAerialClear.pdf
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Above are two file downloads that show the general property outline. 

Montgomery Motorsports Park (MMP)

MMP was built in 1998 and operated under the National Hot Rod Association (NHRA) for several years previously.  NHRA is interested in regaining MMP as a member track.  The track was originally built to host an NHRA national event and is a copy of the Gainesville, Florida NHRA track.  MMP typically operates year-round due to the mild weather conditions in Montgomery.

Events include:

  • Hangover Nationals
  • Test n Tune
  • Super 7 series
  • Mac Tools Southern Outlaw Tour
  • Edmund Hall Season Opener
  • ARC Gritz Blitz
  • Edmund Hall Pro Mod Classic
  • Mini Millions Race
  • XDRL (Extreme Drag Racing League)
  • Million Dollar Race
  • Hangover National
  • Tindle Leftover Nationals (junior dragsters)
  • Import Face-off

Please visit the MMP website at http://www.mmpdragracing.com/


Design and Layout

MMP features a 3-story concrete and steel timing tower that houses 10 VIP suites and 2 offices along with a  spectator viewing deck on top of the tower. There is permanent seating for 3,000 (designed for expansion to 4,000) along one side of the track.  MMP has 80 acres of spectator parking that currently accommodates 4,000 vehicles with a separate parking lot for Tower and VIP suites.  Restroom and concession facilities are brick exterior with tiled floors.

Additional amenities include:

  • 10 lanes of staging (300 feet each)
  • 100 feet of concrete for burnout
  • 330 feet of concrete launch pad
  • 60 foot wide competition area
  • Concrete crash barriers for first 1,320 feet, then double rail Armco for shutdown
  • 2,580 feet of shutdown
  • 200 feet of sandtrap
  • Track is currently 4,530 linear feet which is extendable to 5,500 linear feet
  • 15 acres of professional and sportsman’s pits (designed for expansion to 25 acres).  Can easily contain 500 racing rigs.
  • Excellent overhead lighting in the competition area, pits, and service area for night racing

Overall Site Description

MMP occupies approximately 120 acres of a 400-acre property located at the terminus of North Belt Drive off of Northern Blvd/152 (Northern Bypass) northwest of downtown Montgomery, Alabama in Montgomery County.  The zoning is M2 for heavy industrial use.  The land is level with no rocks and some wooded areas.  Natural resources are compaction dirt, clay for brick making, sand and gravel, plus two creeks on edges of the property.

Northbelt Drive connects the property to the Northern By-pass (4 lane).  The connection was designed to accommodate four lanes for future growth at the property.   Stokes Road (county) borders the property to the north.  This asphalt road dead ends at the property and connects to Lower Wetumpka Road.  Lower Wetumpka Road runs east to US 231 and west to a tollway, which connects the Northern Bypass to Prattville, Alabama and I-65.  Sanders Lane (city) borders the property to the east and connects to US 231.

An 8” water main serves the property with a valve box containing one 8” meter with valve and one 2” meter with valve located at the entrance to the property.   Property is served by 3-phase power furnished by Alabama Power Company.  Multiple meters are located on the property and are designed to allow for future expansion.  Sewers are installed on two sides of the property and are large enough to serve a 100,000-person event.  Sewers are connected to the City of Montgomery system.  The property has access to a primary 12” high-pressure natural gas feeder line, which is located between the property and the Northern By-Pass.  The line serves north Montgomery and industrial parks located ½ mile from the property.

The nearest neighbor is a Waste Management container storage site that shares Northbelt Drive southwest of the property. Owner has an option for an adjoining 100 acres directly to the south of the property. Property has approximately 2,000 feet of right of way along CSX railroad. 


About Drag Racing

Drag racing spectators are younger, more affluent, better educated and are more likely to be employed full-time:

Source: Scarborough Research 2010 (Fan = very or somewhat interested)

Drag racing features one of the youngest sports fan bases among all major sports properties. (average age = 44.69 years)

Source: Scarborough Research 2010 (Fan = very or somewhat interested)

NHRA vs. NASCAR

Drag racing provides a better marketing platform to reach a younger, more diverse audience that is also more likely to have children and/or teenagers in the household.


Drag racing fans are more likely to be Hispanic or African-American than NASCAR and IndyCar fans.

African-American

  • 38% more likely than NASCAR
  • 25% more likely than IndyCar

Hispanic

  • 24% more likely than NASCAR
  • 13% more likely than IndyCar

Source: Scarborough Research 2010 (Fan = very or somewhat interested)


Drag Racing Organizations

National Hot Rod Association (NHRA) 

The NHRA is a drag racing governing body, which sets rules in drag racing and hosts events all over the United States and Canada.  With over 80,000 drivers in its rosters, 5,000+ events, 140 Member Tracks and over 300,000 participants, the NHRA is one of the largest motorsports sanctioning bodies in the world.  

Wally Parks founded the NHRA in 1951 in the State of California to provide a governing body to organize and promote the sport of drag racing. The national event series (the "Nationals"), which now comprise 22 events each year, are the premier events in drag racing that bring together the best cars and drivers from across North America. The Mac Tools U.S. Nationals are now held at Indianapolis Raceway Park in Clermont, Indiana and are officially called the U.S. Nationals.  

The NHRA is very diverse and features 20 categories of competition, including Top Fuel, Funny Car, Pro Stock, and Pro Stock Motorcycle at the Professional level and a multicultural array of high-octane personalities it calls world champions. In 2008, Hispanic racer Cruz Pedregon won the NHRA Funny Car world championship, and Ashley Force Hood and Melanie Troxel became the first female winners in the Funny Car class. There are more than 40,000 licensed NHRA drivers that compete at 130 NHRA member tracks around the country.

NHRA is moving just as fast in popularity with auto racing fans. Second to only NASCAR in terms of attendance, fan appeal, and sponsorship commitment, NHRA is moving quickly into mainstream America.

The Coca-Cola Company enters into its 11th year as partners in presenting the world’s fastest motorsports attraction: The NHRA Full Throttle Drag Racing Series. The two partners first joined forces in 2002 and just three years into the first deal, The Coca-Cola Company and NHRA agreed to a new, long-term deal that extended NHRA title sponsorship into the next decade. Since becoming series sponsor in 2002, Coca-Cola has created a variety of consumer programs that helped to elevate NHRA’s awareness among a broader audience.  In April 2008, Coca-Cola and NHRA extended the title sponsorship for NHRA’s marquee touring series that runs through 2013, and announced its Full Throttle brand would replace POWERade as the title sponsor.

In 2009 a new on-site initiative, Full Throttle TV, was unveiled. The audiovisual experience allows NHRA fans to go behind the scenes with their favorite drivers. The Full Throttle TV crew attends each NHRA event and puts together video highlight packages that include interesting driver interviews and behind the scenes footage from the pit area and NHRA’s Nitro Alley. NHRA fans can watch Full Throttle TV at NHRA.com.

The 23 national events will be held at drag strips throughout the nation. Auto Club Raceway at Pomona, in Southern California is just one of four tracks on the schedule that are owned and operated by NHRA. Atlanta Dragway, Gainesville Raceway in Florida and historic Lucas Oil Raceway at Indianapolis are all part of the NHRA family of tracks.  For the 11th season, all of the national events will be televised on ESPN, ESPN2 and/or ESPN3 using same-day or live coverage.

International Hot Rod Association (IHRA)

The IHRA is the 2nd largest drag racing sanctioning body after the NHRA.  Businessman Larry Carrier formed the IHRA in November 1970. Throughout this period the organization was operated primarily in the southeastern United States from its headquarters in Bristol, Tennessee. The IHRA initially followed the NHRA's professional class structure of Top Fuel, Funny Car and Pro Stock until the 1984 season when it decided to drop the premier Top Fuel category, an arrangement that only lasted three years before the class was reinstated for the 1987 season. 

In 1998 the organization was purchased by Bill Bader who significantly expanded the promotion in the Great Lakes region from his headquarters in Norwalk, Ohio. He sold the IHRA to Clear Channel Communications, but remained as president until his retirement in October 2004. The headquarters remain in Norwalk, which was once the site of the IHRA's flagship World Nationals event.

Feld Entertainment, who bought the Motor Sports division of Live Nation, itself a spin-off of Clear Channel’s live event business, currently owns the IHRA.  IHRA was rebranded in late 2012 and is now known as IHRA Motorsports when Palm Beach International Raceway purchased IHRA and all of its assets. PBIR also owns and operates Memphis International Raceway in Millington, TN.

In addition to tracks in 30 states in the continental United States, IHRA oversees tracks in Canada, Hawaii, and Aruba. Despite the "international" in its name the IHRA was for years based solely in the United States. However, in recent years the organization has made significant inroads north of the border. The IHRA's first major event in Canada was a one-off in 1992 at Toronto Motorsports Park in Cayuga, Ontario, but it wasn't until later in the decade that Canadian events became the regular fixtures they are today.

The IHRA is now the premier motorsports sanctioning body in Canada, holding three national drag racing events. One event is hosted in the province of Ontario (Grand Bend) and one in Alberta (Edmonton). In addition to Canada, there are IHRA tracks outside the Continental USA in Hawaii (Hilo Dragstrip), Alaska (Alaska Raceway Park), and Aruba (International Raceway Park Aruba).


About Montgomery, Alabama

Montgomery is the capital of Alabama, and is the county seat of Montgomery County. It is located on the Alabama River southeast of the center of the state, in the Gulf Coastal Plain. As of the 2010 census, Montgomery had a population of 205,764 making it the second-largest city in Alabama, after Birmingham, and the 103rd largest in the United States. Montgomery is the primary city of the Montgomery Metropolitan Statistical Area, which had a 2010-estimated population of 374,536. It is the fourth largest in the state and 136th among United States metropolitan areas.

In addition to housing many Alabama government agencies, Montgomery has a large military presence due to Maxwell Air Force Base; public universities Alabama State University, Troy University (Montgomery campus), and Auburn University at Montgomery; private colleges/universities Faulkner University and Huntingdon College; high-tech manufacturing, including Hyundai Motor Manufacturing Alabama; and cultural attractions such as the Alabama Shakespeare Festival and Montgomery Museum of Fine Arts.

As of the 2010 census, the population of the city was 205,764. There were 81,486 households, out of which 29% had children under the age of 18 living with them. The racial makeup of the city was 56.6% Black, 37.3% White, 2.2% Asian, 0.2% Native American, 0.1% Pacific Islander, 2.2% from other races, and 1.3% from two or more races. 3.9% of the population was Hispanic or Latino of any race. Non-Hispanic Whites were 36.1% of the population in 2010, down from 66% in 1970.

The city population was spread out with 24.9% under the age of 18, 11.7% from 18 to 24, 27.3% from 25 to 44, 24.2% from 45 to 64, and 11.8% who were 65 years of age or older. The median age was 34 years.  For every 100 females there were 88.6 males. For every 100 females age 18 and over, there were 84.5 males. The median income for a household in the city was $41,380, and the median income for a family was $53,125. Males had a median income of $40,255 versus $33,552 for females. The per capita income for the city was $23,139.  About 18.2% of families and 21.6% of the population were below the poverty line, including 34.8% of those under age 18 and 8.4% of those age 65 or over. (source Wikipedia)

Sports and Entertainment

Montgomery is home of the Montgomery Biscuits baseball team. The Biscuits play in the Class AA Southern League. They are affiliated with the Tampa Bay Rays, and play at Montgomery Riverwalk Stadium. 

The Navistar LPGA Classic women's golf event is held at the Robert Trent Jones Golf Trail at Capitol Hill in nearby Prattville.   Montgomery is also the site of sporting events hosted by the area's colleges and universities.  The Alabama State University Hornets play in NCAA Division I competition in the Southwestern Athletic Conference (SWAC). The football team plays at Hornet Stadium, the basketball teams play at the Dunn-Oliver Acadome, and the baseball team plays at the ASU Baseball Complex.  Auburn University at Montgomery also fields teams in NAIA competition. Huntingdon College participates at the NCAA Division III level and Faulkner University is a member of the NAIA and is a nearby rival of Auburn University at Montgomery. In 2009, the city played host to the first annual Historical Black College and University (HBCU) All-Star Football Bowl played at Cramton Bowl.

Montgomery Motor Speedway (MMS)

MMS is a half-mile oval racetrack just west of Montgomery, Alabama.  It opened in 1953, and is the oldest operating racetrack in Alabama.  It held six NASCAR Grand National Series (now Sprint Cup) races between 1955 and 1969.  Huffman Motor Sports purchased the facility on February 5, 1999 and the track was extensively renovated and lighted in 1999.  In November 2004 Bill Manful bought Montgomery Motor Speedway.  In 2006, then owner Bill Manful, leased the track to Hyundai, a local car manufacturer to allow the facility to become a storage site.  In 2008, Bobby and Mark Knox of Clanton, Alabama laid claim to the speedway when they purchased it in an auction from Manful. After a lengthy legal battle to resume operations of the facility, they obtained a business license in February 2009 and opened as The New Montgomery Motor Speedway, LLC. The track is in operation, running a bi-weekly schedule.